American business includes the good, the bad, and the ugly.
Savvy folks like you and me want to know what they're up to.
Click on the book image or the title to order from Amazon.com.
Click on the blue link for a podcast of our interview with the author.
The Myths of Innovation
by Scott Berkun
Will that hot technology succeed or fail? Where will the next big idea come from? The answers come not from popular myths about innovation, but from time-tested truths that explain how we've made it this far. This book shows the way. Listen to our conversation with Scott Berkun.
Skinny About Best Boys, Dollies, Green Rooms, Leads, and Other Media Lingo, The: The Language of the Media
by Richard Weiner
Witty guide to the remarkable words that come from the media. Featuring everything from "yellowbacks" to "yellow journalism," "white mail" to the "Great White Way," and "teasers" to "spin doctors," this book is the "leading light."
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
by Stephanie Capparell
Who knew a soda bottling company could break up social inequity? It was good business, but more importantly it made great social sense. Pepsi vs Coke was not their only battle. Author Stephanie Capparell tells the inspiring story.
The Big Ripoff: How Big Business and Big Government Steal Your Money
by Tim Carney
They're stealing money out of your pocket and mine and trying to make it look like it's good for America. Big business, in cahoots with the government, is playing us for patsies. Will it ever change? Author Tim Carney gives us an earful.
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
by Marc Levinson
One simple metal box has changed the way you buy everything. It may have even changed your job. It has relocated entire industries and sent some to their death. It shrank the globe and altered our world forever. And it's now 50 years old. Listen in as we look back and then into the future of container shipping.
Treasure Hunt: Inside the Mind of the New Consumer
by Michael Silverstein
American consumers all do it. We're looking for great scores. We'll trade up. We'll trade down. And everything is changing. Is it important? You bet! Pinching pennies, splurging on luxuries, savvy, frugal, prosperous, educated women consumers have reshaped the American retail environment. We spoke to Micahel Silverstein.
Unscrewed: The Consumer's Guide to Getting What You Paid for
by Ron Burley
The customer is never right. The big companies find it more profitable to blow you off than to deal with your problems. Find out how you can fight back with new strategies and helpful tips. Ron Burley gave us some ideas.
