One of my favorite past times is deconstructing TV ads. Looking at them. Figuring who made the ad and who the target audience is. Sometimes I just scratch my head and wonder, how much money are these people making and do the deserve it?

Take the one called ROCK ME GENTLY. This is a Jeep commercial where a 20-something male is riding down the road in his gas guzzler. It's a country scene. A squirrel pops through the moon roof and lands on the seat. Under normal circumstances, you'd have to assume the furry tailed rodent is rabid, but not here. The rodent joins in singing the 1974 bubblegum hit Rock Me Gently by Andy Kim. Then two birds come in as the chorus. A wolf drops through the roof, eats one of the birds, spits it out and then joins in the songfest. Ah, aren't we so happy and animal friendly! Makes me want to go out and buy a Jeep. NOT.

Who the heck are they appealing to? Men who love show tunes? Males who love show tunes, as we all know, is a euphemism for gay. So are they appealing to the animal loving gay demographic? Probably not. If this were real, the guy in the Jeep would be more concerned about the bird pooping on his seats, the squirrel hollowing out the upholstery for acorn storage and wolf marking his territory with urine. Now there's an ad I'd like to see.

Another commercial in heavy rotation is the Dodge Caravan ads. There are a couple of variants, but the theme remains the same. If your family is falling apart and no one is speaking to each other, buy a Caravan. Familial bliss is just a road trip away. You can play cards, watch movies, sleep and get to know each other. Forget the house, we're going live in the family transportation. Hey, wasn't living in your car considered déclassé? Oops, I forgot. The way the economy is going folks will have to sell their houses AND live in their cars. At least we'll now each others names.