The Frugal Yankee - Enjoying Life, Spending Less
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TABLE OF CONTENTS Google Search The Frugal Yankee Newsletter  Latest audio Quote of the Week "There's a time & place for everything. It is called college." ~ Bill Cosby Navigation 
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Submitted by Garen Daly on Mon, 2007-04-23 15:53.
If you think advertising directly to kids is new, think again. Professor Lisa Jacobson, author of Raising Consumers: Children And the American Mass Market in the Early Twentieth Century , hits the way-back button and finds marketeers have been going after kids for quite a long time. What they did then, makes it easier to understand why they're doing it now. |
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